Chirello Advertising Celebrates 20th Anniversary

Steve Chirello Advertising celebrates its 20-year anniversary this year.

Over the past two decades, the agency has worked on a wide variety of projects for universities, multiple school districts, manufacturing and retail.

Chirello Advertising has also worked for non-profit, automotive, financial institutions and everything in between.

One of the agency’s priorities has been to develop collaborative client relationships.

Many clients have been with them for more than 10 years. Among these are: Burritt Motors, Oswego County Federal Credit Union, Eastern Shore Associates, Fulton City School District, St. Luke Health Services, and Wallace International.

“We’ve been privileged to help a number of small businesses get started and grow, and we’ve helped develop their logos and brands along the way,” Chirello said. “Within the last two decades, marketing tools have significantly changed, as well as the variety of ways clients use professional marketing and public relations consultants. The agency has witnessed sweeping changes from hard-copy camera-ready print ads, to PDFs. From U.S. Mail correspondence to e-mail, and from VHS videotape to digital and mobile marketing.”

A majority of client contact is online and allows instant feedback on designs, news releases, photography, video, and other services.

The agency believes that a change, of course, is the only constant.

Chirello Advertising looks forward to many more years of fun, creative, professional service, and we thank our clients through the years for their business and support.

Chirello, who is an adjunct faculty member at SUNY Oswego, has worked with more than 30 student interns, most from SUNY Oswego’s Communication Studies programs.

“It has been a great pleasure to be able to provide students with hands-on experience within the realm of public relations, marketing and advertising,” Chirello said.

Chirello has worked on projects for a wide variety of clients during his career, including celebrities Al Roker, Alec Baldwin, Leonardo DeCaprio and Tim Green.

Located in Fulton, Chirello Advertising offers full service advertising, public relations, and marketing expertise to a variety of industrial, professional, institutional and retail clients throughout Central New York.

The agency, working with in-house staff and outside associates, specializes in PR planning, online marketing and design, website development, the production of streaming video, print and media advertising, and market research.

With business ally C-3 Statistical Solutions, a national research organization, the agency provides situation analysis, customer feedback, and custom research.

Fifth ‘Run For Dennis’ Set For March 12

The fifth Run For Dennis 5k Run/Walk is scheduled for 10 a.m., March 12 to honor the memory of Oswego resident Dennis Pacheco (5/28/59-3/17/11), a victim of bladder cancer, it was announced by Jessica Newson, race director and Pacheco’s daughter.

Run for Dennis

“In the first four years of the race, we raised more than $50,000 for bladder cancer advocacy and research, and as we enter our fifth year, we hope to add substantially to that amount.” Newson said. “The need for funding is ever growing. In 2014 alone, there were 74,000 new cases of diagnosed bladder cancer, and it still remains the most expensive cancer to treat on a per patient basis. In addition, no new treatments have been developed in the last 20 years due to a lack of funding for research.”

This run/walk will be chip timed and USA Track & Field (USATF) certified.

Proceeds from the race will benefit The Charles and Mary Haney Fund (which assists cancer patients with medical expenses), Strong Memorial Hospital Urologic Oncology, Rochester, and the Bladder Cancer Advocacy Network (BCAN). Prizes will be awarded to winners in all age groups—including last place!

Before learning he had cancer, Dennis was always quick to lend others a helping hand. We would like to honor his giving ways by helping to continue the fight against bladder cancer, the sixth most common type of cancer among men in the U.S.

Throughout his three-year fight, Dennis was very proactive in researching bladder cancer trials and treatment. He was adamant that more could be done to help eradicate this disease, and even after his passing, Dennis made strides toward finding a cure for cancer by donating his body to science.

“Our only wish is to continue Dennis’s fight. On behalf of Dennis and my family, we’re asking folks to support this race to ensure that a cure can be found for bladder cancer, so that other families get to enjoy their loved ones for years to come,” Newson said. “The wonderful response we had last year in runners and support was overwhelming and incredibly touching to my family and me.”

Dennis worked hard and played hard. He was an avid motorcyclist and enjoyed motorsports, hunting, construction, woodworking and playing harmonica. He appreciated all types of music, but especially enjoyed the blues and was known to do an impromptu Elvis impersonation on many occasions.

He enjoyed coaching soccer teams as his children grew. When he wasn’t coaching his kids, he was their greatest fan. Dennis frequently said that he was blessed with a wonderful life, surrounded by many friends and a loving family, the center of his world. He was an extremely proud husband, father and grandfather.

Pacheco is survived by his wife, Jane (Kleinbach) Pacheco; and children, Jessica (Robert) Newson of Saratoga Springs, NY, and Kristin (David) DeGroff of        Royal Oak, MI; Nathaniel Pacheco of Oswego; daughter-friend, Jennifer Cushman of Fredericksburg, VA; and grandchildren, Cole and Allison Newson.

Registration for the race, which begins and ends at Gibby’s Pub on Lake St., is $25 per person by Feb 10, $30 after that date, and $35 on race day, Newson said.

If you cannot participate, you are still welcome to opt for the Virtual Run Option, allowing you to support Dennis’s cause from any location. The deadline for the Virtual Run is Feb 25. Registration for both races is open at The website for the race is and the event is also on Facebook®

“Donations can be made to ‘Run For Dennis’ and sent to Oswego County Federal Credit Union, P.O. Box 310, Oswego, NY 13126,” Newson said. “Anyone who would like to sponsor or donate goods or services to the race can contact me at”

Sponsors, to-date, are: Entergy, Oswego County Federal Credit Union, Steve Chirello Advertising, Gibby’s Irish Pub, Syracuse Chiefs, Syracuse Crunch, Riverview Wellness, C’s Farms, The Press Box, Wegmans, Auyer Racetiming, Top Stitch, Fleet Feet Syracuse, DJ Plus, GU energy gel, Mitchell’s speedway press, Road ID, and O’ Brien and Gere.

Oswego County Federal Credit Union Launches ‘Gloves With Love’ Program, Nov. 2 – Dec. 18

OSWEGO, NY – Oswego County Federal Credit Union announced the “Gloves with Love” program to collect new hats, mittens, gloves, and scarves for kids, said Bill Carhart, CEO.

Gloves with Love

OCFCU has partnered with Diane Cooper-Currier, executive director of Oswego County Opportunities, to launch the “Gloves with Love” program from Nov. 2 – Dec. 18.

Baskets will be placed at each OCFCU branch. Slightly used or new adult winter scarves will also be collected.

Offices are located at 90 E. Bridge St., Oswego;  300 W. First St., Oswego; and 5828 Scenic Ave. (Route 3), Mexico.

“We wanted to come up an easy way for people to help make sure the kids of Oswego County will stay warm this winter,” said Mary Greeney, OCFCU vice president, member services.

Greeney can be reached at 315-343–7822 for more information.

OCFCU was chartered in 1975 and is celebrating its 40th anniversary of serving the residents and business owners of Oswego County.

OCFCU serves more than 10,000 members throughout the county.

Safe Harbor Conference Targets Human Trafficking, Exploitation

OSWEGO – A Safe Harbor Conference, focusing on the issues of human trafficking and exploitation, is scheduled from 8 a.m. to 4 p.m., Nov. 9 at Lake Ontario Conference Center, 26 E. First St., it was announced by Brian Chetney, executive director, Oswego City-County Youth Bureau.

In addition to the Youth Bureau and the Office of Children and Family Services, who secured the event the funding grant, this conference is being sponsored by: Oswego County Opportunities, Catholic Charities of Oswego County, the Child Advocacy Center of Oswego County, and the Department of Social Services.

“This conference is intended for school personnel, law enforcement, child protective/child welfare, mental health professionals, medical providers, clergy, hotel management and other professionals working with children,” said Mary Margaret Pekow, executive director at Catholic Charities. ”We really want to spread awareness about the issue and information about local programs. There will be breakfast and lunch, along with several workshop sessions. Our keynote speaker is Alison Boak and our workshop session presenters are Jamie Cork, Cathy Brochu, the Child Advocacy Center, and Valeria Douglas.”

Click here to register or contact , 315-349-3451.

Boak, is the co-founder and executive director of the International Organization for Adolescents. Boak founded the IOFA in 1999, a US based independent non-governmental organization formed to eliminate human trafficking and exploitation of vulnerable adolescents worldwide by designing innovative programs and solutions to protect youth.

Boak is also a founding member of the Freedom Network USA for Trafficked and Enslaved Persons (co-chair 2004-2006), the New York City Task Force against Sexual Exploitation of Youth (co-chair 2000-2003), the New York City Human Trafficking Task Force (co-chair 2002-2004), and the Westchester County Anti-Trafficking Task Force (Advisor 2010-present).

Boak has authored several innovative training tools and curricula and has educated thousands of advocates, police, prosecutors, judges, border guards, and government leaders, from more than 20 countries about the issue of human trafficking.

On Nov. 8, there will be a screening of “Playground The Child Sex Trade in America,” free of charge.

It will be shown at the Lake Ontario Conference Center from 6-8 p.m.

The documentary film investigates the underground epidemic of child sexual exploitation and trafficking in North America.

Literacy Coalition of Oswego County Nov. 7 Event Celebrates ‘Every Hero Has A Story’

Literacy Coalition of Oswego County

HANNIBAL – The Literacy Coalition of Oswego County will host a free literacy event, “Every Hero Has A Story,” noon to 3 p.m., Nov. 7 at Hannibal Middle School, 846 Cayuga St., it was announced by Carri Waloven and Betty Maute, event co-chairs.

“This is our fifth year and we are thrilled about the theme that this year’s event is tied around: heroes,” Waloven said. “This theme gives kids the opportunity to dress as their favorite hero, encouraging them to get excited and engage in the stories. There will also be face painting, two reading therapy dogs, balloon animals, craft activities, an art exhibit, a science demonstration, free books, and free prizes. It’s an event full of fun activities; all while stimulating kids and families too become more avid readers.”

This year’s READ Event theme, Every Hero Has A Story, is the same reading theme adopted by local libraries for their summer reading programs, said Maute.

Readers of all ages are invited to listen to stories about different types of heroes and create their own ideas of what makes a hero.

Among the authors scheduled to appear are: Tracy Kinne, “Little Town on the Shale;” Margaret Wentworth, “Voice from the Sea: And Other Reflections on Wildlife & Wilderness;” and Connie Evans.

Sawyer and Charlotte are the famous reading therapy dogs that will be attending alongside Margaret Wentworth and Connie Eva at the local authors table, Maute said.

Families visit provider booths and learn information about the organization.

Some of the providers participating are: Literacy Volunteers of Oswego County, Oswego County Opportunities – Head Start; ARISE, Fulton Rotary Club, CiTi Adult Education, Oswego AmeriCorps, Fulton Adult Literacy Program, OCO – Back Street Books – Job Assistance Readiness Training Program, Hannibal Home and School, and the Oswego County Sheriff’s Department.

“The goal of the Literacy Coalition of Oswego County is to empower our community to build literacy in a collaborative, inclusive and comprehensive manner,” said Jon Spaulding, coalition chairperson. “The coalition is dedicated to supporting and expanding literacy services so that people can work, the economy can grow, families can thrive, and our community can prosper.”

The LCOC is a growing coalition of more than 36 local organizations.

These organizations work together to address the literacy needs of people of all ages.

Members of the LCOC Leadership Council include: NBT Bank, Assemblyman William Barclay 124th District, Cayuga Community College, Steve Chirello Advertising, city of Fulton, city of Oswego; Constellation Energy, Cornell Cooperative Extension of Oswego County, Eastern Shore Associates, Entergy Nuclear Northeast, Fulton City School District, Fulton Family YMCA, Greater Oswego-Fulton Chamber of Commerce, Literacy Volunteers of Oswego County, Operation Oswego County, Central Southern Tier Regional Adult Education Network.

Other Leadership Council supporters include: NYS Education Department, NYS Sen. Patty Ritchie, 48th District, Oswego City School District, Oswego County Administrator Phil Church, CiTi, Oswego County Federal Credit Union, Oswego County Legislature, Oswego County Opportunities, Oswego County Workforce Development Board, Oswego County Family Court Judge Kimberly Seager, Oswego Health, Oswego Public Library, Oswego YMCA, Citibank.

An estimated 40 to 44 million adults in the United States demonstrate skills in the lowest level of prose, document, and quantitative proficiencies.

Many are unable to total an entry on a deposit slip, locate the time and place on a meeting form, or identify a piece of specific information in a brief news article (ProLiteracy Worldwide).

In Oswego County, close to 17,000 adults cannot read above a fifth grade reading level. With the help of volunteers, donors and advocates, the Literacy Coalition of Oswego County helps adults develop their basic literary skills.

For more information about The Literacy Coalition of Oswego County, visit and click on the literacy coalition link, or find them on Facebook.

Steve Van Zandt, Aaron Ward Featured At Oct. 16 Fulton Lions Club Comedy Night

Steve Van Zandt

The Fulton Lions Club will be hosting “The Mane Event” comedy night with nationally known comedians Steve Van Zandt (above) and Aaron Ward, 8:00 p.m. Friday, Oct. 16, at the Fulton Polish Home, said Paul Foster, Fulton Lions president. This show is for adults 18 years and older. “Doors open at 7:00 p.m. and the show starts at 8:00 p.m.

Van Zandt is an award-winning voice actor and comedian. According to his website,, he regularly performs at the nation’s top comedy clubs, resorts, theaters, casinos and on cruise ships the world over. He has appeared on national televisions shows, including “America’s Funniest People” on ABC, “Show Me the Funny” on Fox, and “Comedy Club 54” on the Comedy Channel. He has opened shows for Howie Mandel, Lewis Black, Michael Bolton, Weird Al Yankovik, and others. He is also well known for his large repertoire of celebrity voice impressions.

David Ward

Comedian Aaron David Ward will also be featured at the Fulton Lions Club’s “The Mane Event” comedy night. According to his website,, comedian Aaron David Ward, from TV’s “The Glen Slingerland Situation,” has entertained audiences from New Hampshire to California by getting them to laugh and think at his self-deprecating humor, socio-political, and culturally critical comedy. He opens his heart, mind, and soul to fans during each trip deep inside his mind for a funny, honest, and twisted look at his concerns, disappointments, doubts, fears, and worries. You get to see a tug of war between the emotional and intellectual brains when Aaron is on stage. Aaron has performed throughout the Northeast and Midwest, appeared in the Boston Comedy Festival, Plymouth Rock Comedy Festival, Cape May Comedy Festival, The World Series of Comedy, and in several movies including “What I See In The Dark” and “Aftermath” as well as a pilot for MTV andVH1 entitled “The List.” See Aaron on “The Not Too Far From Home Comedy Tour” that is performing across the country.

For more information about The Not Too Far From Home Comedy Tour visit

The Fulton Lions Club, also know for their Lions Loot Sweepstakes and Charby’s Duck Derby, provides financial assistance for those in need of eyeglasses, eye exams and hearing aids to residents in the Greater Fulton area. For further information on Fulton Lions visit their Facebook page under “Fulton NY Lions Club.”

Website Redesign | Welcome to the New

Steve Chirello Advertising has launched its first major website redesign in four years.

“It is a major improvement— clean, sophisticated, mobile-friendly, and easy to navigate featuring a portfolio with marketing materials, advertisements, publications, logos, video and website/social media,” said Steve Chirello, owner. The site was redesigned and constructed by agency in-house graphic/web designer Heather McCoy.

Website Design

The homepage at a glance offers a detailed introduction to the various services available. The redesigned website also showcases its 20 years of award-wining advertising with a new format, media gallery, and direct links to social media.

Located in Fulton, NY Chirello Advertising offers full service advertising, public relations, and marketing expertise to a variety of industrial, professional, institutional and retail clients throughout Central New York. The agency, working with in-house staff and outside associates, specializes in PR planning, online marketing and design, website development, the production and streaming of video, print and media advertising, and market research. With business ally C-3 Statistical Solutions, a national research organization, the agency provides situation analysis, customer feedback, and custom research. Chirello can be contacted at (315) 592-9778,, Facebook, LinkedIn and