Facebook, 35mm Digital cameras, and—obviously—our smartphones have given many of us the capability of producing our own videos.
And, yes, just about anyone can make a video, but how good is it if you need it for marketing? Let’s face it, social media and the web are jam-packed with everything from epic Iron Man suit fails to shots of class reunions.
It is, however the present and future of content marketing. Reports suggest that by 2019, 80% of all web traffic will be video.
Let’s get back to smartphones…Easy to point and shoot, but they can fall flat when it comes to professionally producing a video that represents your business and your brand. Why leave your message to chance or “gut instinct.” Go with the professionals.
Professional videographers have the experience, creativity and equipment to create great video that generates emotion, gets your viewer engaged, and points them to your website or social media page. They can get the rest of the story there.
Notice I didn’t say “sales pitch” or “unique sales proposition”? The key is to get them interested. Making it all about you triggers a massive tune out by your viewer. People want you to solve their problems, entertain them, or educate them.
Tell them a story.
Share something that they will take to heart and lock on to.
Successful marketing videos are the product of a strong partnership between you and the professional videographer/marketing agency.
You know your business best. We know how to take that information and find a creative and attention-getting way to reach your audience.