“In this world nothing can be said to be certain, except death and taxes,” said Benjamin Franklin. If the Internet had been around in the 18th century, he might have worded it to say “death, taxes, and anything you post online.”
According to Princeton University Press: “The internet is great for sharing. But what happens when you are done with sharing? The internet isn’t a chalkboard that you can write on and erase at your leisure. Once something is out there in the internet, it will more or less be there forever.”
Make This Work For You And Your Business
Recently, we were at client Burritt Motors’ Sonic Clean detailing department to shoot footage for a marketing video. Telling the story about the many services they offer can be re-told in different versions on different platforms.
For example, we produced a long (2-minute) version for their web site, (www.burrittmotors.com), to give an explanation of all the detailing packages and what they include. For social media, however, we produced 30- and 60-second versions—just long enough to grab the attention of the user and get the message across. So, the instant gratification audience of Facebook, Instagram, Twitter, LinkedIn and others can get a quick hit and hopefully, they’ll click on the link to the Sonic Clean menu.
Web Video Is The Gift That Keeps On Giving
Burritt Sonic Clean will always be out there, but so will the videos and TV spots we’ve done for Oswego County Federal Credit Union, the Oswego County Literacy Coalition, Harborfest, Operation Oswego County, and many more!
So make your mark with video.